Ikea has recently launched a hilarious advertisement campaign for promoting its sultan mattress focusing the need of a good sleep in life. The advertisement campaign aims at conveying the advantages of good sleep, which presumable one can have on the sultan mattress. However, the campaign should have used real and vibrant colors to portray persons sleeping on sultan mattresses.

Apart from their expressions which are quite clear and different there is not much change in the background that is reflecting a dull environment. Overall, this is considerably a good campaign but certainly does not touch the heights of Ikea.

Via Adverbox48525