It seems that there are many aspirants for English learning courses across the world. In non-English speaking countries, proficiency in English is considered as a dignity and qualification for higher positions. So, there are so many advertising initiatives for this kind of institutions which aim to teach English.
We have seen how an Indian institution ad featured people who literally beat around the bush, and bring the horse to the well. Now, this advertising campaign from Language studies worldwide(www.smallworld.ch) , though not so subtle way, aims to convey the message mixing the copy and art-direction.
The campaign, developed by Wirz/BBDO, fairly succeeds to make an appeal among the target audience.
CREDITS
Advertising Agency: Wirz/BBDO, Switzerland
Creative Director: Thomas Kurzmeyer
Art Directors: Kim Sokola, Rahel Boesinger
Copywriter: Thomas Kurzmeyer
Illustrator: Kim Sokola
Via: Pixel pasta
