Loop Mobile(erstwhile BPL), in an apparent attempt to announce its name change, has emerged with a ‘shadow’ concept, which is, initially to be implemented in outdoor hoardings across Mumbai. The hoardings, conceptualized by McCann Erickson, mainly target the youth.
Youngsters, who are followed by their shadows, are shown in the hoardings. They point towards their shadows with the caption ‘my net work’. They are clearly indicating that their network is their inseparable element, like their own shadow.
Does the idea bring anything into your mind? Yes. Quite naturally it makes us remember the old Vodafone ads, using a pug and child- ‘wherever we go our network follows’
Of course, the idea of presenting the network as an inseperable part of the customers is not a monopoly. But, is it preferable for an ad campaign to strike a similar cord to another ad campaign?
Via: afaqs
