Daniel Craig is all set to reprise his role as the savvy MI6 spy. But this time it’s going to be for an ad campaign. The actor will star as James Bond in the ads that aim to highlight Sony Pictures’ role as the long-term distributor and commercial partner of the world’s most famous film series. Sony already has a product placement deal with the movie franchise with new Sony Ericsson C902 Cyber-shot handset being featured in the upcoming Bond flick, Quantum of Solace. The campaign is being created by famous branding and communications corp Fallon and the spots are scheduled to air sometime in autumn around the release of the next James Bond film.
This is certainly going to be a different ball game for a man known to chase the fugitives. I am sure the inclusion of Daniel Craig in the role of James Bond for the ad campaign will add a definite tinge to the product ! Bravo, you have done it 007 !
Sony cannot ask for more when it comes to finding a brand ambassador. Nothing can be better than the Bond vouching for your product and that apart Daniel has a charming personality to wow people either way. The C902 will also get a helpful boost in sales with ad campaign, I’ve heard it even has a Bond Themed game.
