This Japanese subway advertising effort with a view to make awareness among the people to observe the necessary etiquettes is worth mentionable. The advertising campaign features examples in which people do ‘what they should be doing’ at home, beach or athletic club.

The campaign has a slightly humorous touch, though not intended. It gives many advices like please refrain from putting on make-up in the train. We can also see ‘health-freaks’ and couples bitten by love, who forget the etiquettes.

Anyway, these ads are interesting to watch. It has got a different look, if you are comparing it with other advertising efforts.

Via: Copyranter

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