Think ‘tailor-made solutions’ and bingo! you have needles, apparel and sew designs. There seems to be a clear divide between ad agencies that conform to existing trends and those that don’t. There is nothing in between, sadly! Impact BBDO is content with the former. And quite understandably so, since the client in question is a real estate brand. There have been few that dared to defy convention in this particular domain and most of them fell flat on their face. Despite the lack of originality, the John Buck International ad scores with its well-executed illustrations. However, we stop at just that! To look like a million bucks, the art direction could perhaps have been better. No brownie points for this one, Impact BBDO!

John Buck Picture Gallery

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