JWT Shanghai’s WildAid poster campaign aims to put an end to illegal wildlife trade. The shattered glass with a coin, as a bullet, stuck at the center give a clear impression the havoc your money is creating if you are buying animal products. It’s a great idea to send the wildlife conservation message across. Many celebrities, including Harission Ford, Jackie Chan and Kate Hudson, are already endorsing the cause. These print ads displayed in China, seems like in a subway, are quite different how aggressively PETA approaches the matter. It’s quite delicate, though clever. The coin allegory might not be able to connect with all those who view it. King of Shark’s Fins’, which we covered earlier, was more impressive.
Credits:
Executive Creative Director: SheungYan Lo, Yang Yeo
Creative Director: Grace Liu, Roy Yeo, Cecilia Zhu
Art Director: Daisy Zeng, David Mo :
Copywriter: Jun Qian
Xin He Imaging: Digital Imaging
Via: Adland
The coin is too small to grab the attention. Apparently, the viewer will just take a look at the banner, admire the animals and move away. I doubt these ad banners can make any impact
NIce commercial.. imagine if that is a ghost going infront of your TV... :)
What a cool poster, it is very eye catching and bring curiosity.
i like that picture too. thanks too moderator.. ^^
Very impressive i like it.
”Many celebrities, including Harission Ford, Jackie Chan and Kate Hudson, are already endorsing the cause.” I agree.
the spirit is definitely right, but people will think the wildlife is doomed, which unfortunately is somewhat true. nevertheless, it’s better than nothing, because at least it raises some awareness.
the spirit is definitely right, but people will think the wildlife is doomed, which unfortunately is somewhat true. nevertheless, it’s better than nothing, because at least it raises some awareness.
jamesanderson14.87@gmail.com
I cannot imagine a world for our children without wild elephants, tigers, and the other amazing creatures we share this planet with and yet they are being killed and sold into extinction as we speak.
interesting picture
nice work, lets take some glasses and break it :D
great post
