This is a humorous print advertisement campaign from Katia Wool to promote knitting which is day by day increasingly forgotten so the relevance of wool for knitting. The campaign trying to revive the art of knitting while emphasizing why this is important and how it can help people even otherwise. The advertisements are showing wall-clock and telephone have been hit by knitting spikes to focus that knitting would help killing time and would help warding off stress that usually comes with communication especially phones.
The campaign is definitely based on a remarkable idea that has helped producing a unique ad campaign that takes exceptional way to promote the product. The campaign has overtly and explicitly outlines the product benefit with perfect exaggeration. The campaign was developed by CIA Comunicacion, Barcelona, Spain.
Via Ad Hunt
