There are many ways to sell a toothpaste. Many ads show agony of a toothache or blackened teeth and a kind doctor with lab coat shows a certain toothpaste brand as a saviour. But brand Lacalut’s ad campaign is aptly named ‘Hell’. It shows a raging battlefield within our mouth with all kinds of innumerable rogue microbes having a field day. Pictorially, it is hell with all heat, fire and agony. The punchline says it all. A different advertisement concept.

Source: adsoftheworld290013