We often take freedom and peace for granted. We often forget the value of these highest human rights and aspirations. In many countries, landmines are still an insidious danger to civilians. Unicef decided to make the people who walked pass the UNICEF information booths remember this painful fact.
They placed „invisible“ Landmine-stickers on the floor: Their self-adhesive topsides looked exactly like the floor. When people walked over them, they stuck to their feet. While removing the stickers, people discovered the picture of a landmine on the bottom side.
CREDITS
Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriters: Florian Kroeber
Art Directors: Claudia Boeckler
Photographers: Heine, Lenz, Zizka
Others: Jeanette Bohné, Eva Muenstermann, Tobias Nientiedt
