It is true that the hands that rock the cradle rule the world. Any initiative aiming to make awareness among women about the importance of breastfeeding deserves appreciation. This print campaign has done a great job in this regard.
The campaign, developed by Extreme Group, Halifax, easily conveys the message, and the most important thing is that the way it has been done is quite attractive and appreciable. Without directly announces the message in a tablet form, these ads feature the process of breast feeding.
The primary aim of this campaign is to help women who struggle with breastfeeding, especially in the first 6 weeks. The campaign asks them to look at breastfeeding as something you learn along the way.
CREDITS
Advertising Agency: Extreme Group, Halifax, Canada
Creative Director: Shawn King
Art Director: Anthony Taaffe
Copywriter: Cliff Thompson
