The campaign for Light of Life Foundation created by Lowe, New York shows the growing danger of thyroid cancer. To indicate the seriousness of thyroid cancer, the campaign compares it with other types of cancer with an analytical approach.
The incidents of thyroid cancer are compared with Testicular cancer, breast cancer and prostrate cancer. Thyroid cancer is growing five times than the testicular cancer. It is growing seven times faster than breast cancer and six times faster than prostate cancer. The campaign urges- ‘Ask your doctor to check your neck. It could save your life’.
For each ad with comparison, an illustration is there, but this illustration should have been in a more serious way.
Credits:
Advertising Agency: Lowe, New York, USA
Executive Creative Director: Mark Wnek
Creative Director: Bernie Hogya
Art Director/Copywriter: Raj Kamble, Chip Rich
Designer: Ken Rabe
Illustrator: Keith Negley
