Literally English
sijo joseph | Jun 7 2009

Dear reader, I know that you know English. Let me ask you a humble question. You have seen the above ad. Another ad is also included at the end of this article. These ads are for Mann Public School, created by Euro RSCG. The Million (Indian) Rupees question is, have you got the messages which are conveyed through these ads?

No? Ok. Let me give you a clue. The ads are apparently for their English language classes

Still not getting? So, if you don’t get it, as the ads say, get enrolled.

Answer: (ad 1) This is a comic illustration of the usage ‘beating around the bush’.
(Ad 2) It depicts the phrase ‘’bring a horse to the well.’

Quite funny ads, when I came to know the real meaning, it made me laugh.

The ads try to indicate the ignorance of the usages, proverbs and phrases in English. It is presented with an amusing way. Along with this, we can imagine a man/woman laughs all the way to the bank, a farmer calls his spade a ‘’spade’’ and someone buries his hatchet. It’s thought-provoking.

Credits:

AGENCY: Euro RSCG India

CLIENT/PRODUCT: Mann Public School

EXECUTIVE CREATIVE DIRECTOR: Satbir Singh

CREATIVE DIRECTOR: Mani Jayaram

ART DIRECTOR: Saurav Das Gupta

COPYWRITER: Navajyoti Pegu

ILLUSTRATOR: Saurav Das Gupta

Submitted by Navajyoti Pegu on

Via: Adofdamonth

(1) Comments Add your Comment

Great illustration.

Giving children pictorial and moving orientation can glue the message into their brain and heart.

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