This print advertisement was launched to support Lovemarks conference held in Istanbul, Turkey. This is a unique marketing arm that believes in establishing an emotional link between consumers and the product. At the same time, it denounces famous brand on the ground that they are unable to fulfill consumer’s needs. The campaign aims at showing people having printed different products on the hearts and the caricature of products resembles the shape of a heart.

The campaign focuses at focusing the core agenda of the organization and this is precisely why it has taken reference of heart to show there is a clear chemistry between the product and the consumer. The campaign was created by OYKU, Istanbul, Turkey.

Via Ad-dict54255