Numbers have a great effect on ads. However, one does feel at times they are over-killed. Not in the case of the Mac OS X Leopard, though. Perhaps, the subtlety in the ad helps. The ad world has woken up big-time to this particular aspect. If a ‘picture can speak a thousand words’, it makes sense to leverage this potential. And if your value proposition is still not clear, how about substantiating it with some concrete market data (at the bottom)? In Mac’s case, the amalgam works wonders. And like their tagline, the enthusiasm generated by the ad is definitely contagious! Agree?

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