Raunchy, obnoxious or ingenious - call it whatever you want. The simple fact, though, is Manix strikes a raw chord with nymphomaniacs and satyromaniacs. For many, condom ads that go overboard with their audacity might not be too palatable, especially when the execution ignores the beautiful tool called ‘innuendo’ to communicate a socially-relevant message. Having said this, one finds it hard to take sides ‘coz the creative directors from CLM BBDO Paris have taken extreme care to ensure that the creative is ‘in your face’ and resorts to no half measures. It is as straight as the product it sells (pardon the extreme pun!).

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