Mazda Motor Europe had launched this integrated advertisement campaign to promote new generation Mazda MX-5. The company boasts that the car is equipped with the classic soft-top roof, which is also the fastest folding hardtop roof at present in the world. The campaign is primarily desired from two famous thriller movies, Casino and Desert Treasure. The company had started flirtation with the movie genre last year to promote its product and the recent campaign is just the continuation of that trend.
The campaign was designed to appeal to everyone rather having specific audience target since the campaign was to cover 22 countries of Europe. Strategically the idea was naturally thoughtfully carved out to suite every one in one go. The campaign was developed by JWT-Dusseldorf.
Via Adverbox
