MBF, the health insurance company has recently launched a completely integrated advertising campaign to position itself in personal lifestyle protection category. The campaign has been called ‘Journey’ and the first television advertisement of the series is already being aired. The television commercial has been segemented into 60-second, 30-second and 15-second slot.

The campaign aims at bringing awareness among people about its insurance products that cover unexpected events of life with the help of dynamic product option.

The first advertisement of the campaign has been created with a very fresh idea, using graphical integration in the ad to focus on unexpected events. The ad has been created by BMF, Sydney.

Via Campaignbrief41407