McDonald’s had launched these advertisements in newspaper in Canada in its promotional offensive. The advertisement has integrated the content of the paper with its product, thereby making it interesting for the readers. The first advertisement is showing the paper container of McDonald’s at the bottom of the page while the columns have been painted to give impression of finger chips.
The second ad is more interesting as it has used a few paragraphs of the column sandwiched between two breads to appear like a burger. Though the idea of the campaign is not exactly fresh as it has been used earlier in advertisements pertaining to public interest, but the execution of this advertisement is simply brilliant. The campaign was created by COSSETTE ATLANTIC / CANADA.
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