Ads that interact with the audience sell big-time. Moreover, admakers have the luxury of experimenting with ‘not so captivating’ visuals. Since the goal is to capture audience attention, they might as well focus on the medium per se. A case in point is the McDonald’s outdoor puzzle campaign. With a plain jigsaw puzzle, the fast food giant has effortlessly realized what most companies would struggle to execute. Interactive advertising has certainly introduced a radical transformation in brand communication. Unlike the 1 Euro coffee ad, our ‘heads are all sorted out’. Things have got a lot simpler, ain’t it?

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