Imagine Che Guevara and Charlie Chaplin as women. Imagine Mahatma Gandhi and Albert Einstein as women. Stretch your imagination, no, not enough… go further…not getting? OK. See this print campaign for IG (means Internet Group).
The campaign aims to promote the new website of IG, with its renewed features. The website is focused on female public. The campaign, developed by Lew’Lara/TBWA, presents great male historic characters as women, and asks- why not?
Well, why not? We don’t have a problem.
If every action has a reaction, there will be a kind of counter-ideation. Who knows? One day another brand will pester us with their request to imagine notable female personalities as men. At least we can guess how marline Munroe will look like.
CREDITS
Agency: Lew’Lara\TBWA
Creative Directors: Jaques Lewkowicz, André Laurentino, Manir Fadel and Luciano Lincoln
Art Director: Bruno Cardoso
Writer: David Bessler
Art Buyer: Giuliano Springhetti and Daniela Picchiai
Photo: Ale Catan
Image treatment: Platinum
Graphic Production: Katia Bontempo and Marcos Pedra
Via: Pixel pasta
