Advico Young & Rubicam of Zurich, Switzerland have come out with a campaign for Multiple Sclerosis.

Its quite vivid in its approach and sends the message across with consummate ease. The posters cover Multiple Sclerosis symptoms such as impotence, paralysis, pain due to muscle constraints. The idea of two different hoardings side by side and a gap in the middle to symbolize potential paralysis is brilliant.

Multiple sclerosis is a chronic, inflammatory, demyelinating disease that affects the central nervous system (CNS).134932