Dunkin’ Donuts has recently launched this television commercial featuring Naomi Campbell to promote its iced tea. Naomi’s this advertisement for Dunkin’ Donuts is apparently spoofing her violent reputation, which started airing this week. Naomi Campbell has virtually imitated her anger management problems in the latest commercial. The advertisement is showing Naomi involved in gardening in a glamorous red dress and high heels and suddenly she loses her anger when she breaks a heel and throws the shoe through a window, before damaging a shrub.
In fact, the selection for the model for what she is famous, loosing temper, and the cold product seems to be quite appropriate decision strategically. Dunkin’ Donuts brand president Robert Rodriguez speaking about the commercial said, ‘by casting the celebrity in a role that pokes fun at their public persona, we are taking a unique approach with these ads’. The advertisement is directed by Zach Braff.
