This Indian and 41 year old brand, Fevicol, in the recent years, thanks to O&M India’s astounding creatives, has become the number one brand in the segment which was mostly dominated by local unbranded, low cost players till now.
What made Fevicol a power brand? According to O&M, “a continuously innovative approach to own ‘bonding’ and retaining the Indian flavour in the communication with a touch of humour.”
Fevicol, one brand most creative people from India die to work for. The client, the agency everyone is excited about the next great creative, a minimal pressure environment to say will be the least.
This ad is quite out of the box. Click, Copy and Fevicol (instead of paste). Nice idea, seems a bit hazy though on execution. Not easily conveyable.
Take a look at this masterpiece, another gem from Fevicol. Creative to the core, simple but robustly strong. Some one still believes that the ad is from Sun Microsystem.
