Mercedes is kicking off a new integrated ad campaign to mark the introduction of new generation E-class under the campaign’s worldwide ad slogan ‘E class experience.’ The campaign includes marketing mixes like websites, road shows and events, charity auctions and long distance drives.



Beginning in September, it will kick off road shows where potential buyers can get a first hand look at the vehicle and can test drive as well.



Moreover, for the first time Mercedes will take part in non-automotive trade shows. It has also launched a dedicated website for the online promotion. At e-class-experience.com viewers with the help of an interactive personal guide view the highlight of the vehicle.



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