Da Vinci couldn’t have been more right when he said “simplicity is the ultimate sophistication”. Amidst all the creative clutter that we are bombarded with, the Nikol ad shines like a beacon that knows its direction. ‘Keep it basic for the best impact’, people say. More often than not, these words of wisdom are lost in an era where ‘out of the box’ thinking is the fad. The ad makers of Nikol, gratefully, found sense in conventional wisdom and the result is a freshness exemplified by the mouth-watering grapes and the aura of the old represented by the raisins.

Via:Pixelpasta272251