This is a remarkably outstanding advertisement to promote Nikon cameras with built-in red-eye fix. The idea was to establish and convey about a latest feature in camera, the built-in red-eye fix that automatically recognizes and adjust the red eye effect caused by the flash. The advertisement is undoubtedly smart one as it coveys things with equally articulate visual.
The advertisement is showing many rabbits in a single frame shot by Nikon and the eyes of the rabbits are adjusted to the natural colors by the new integrated technology of the camera. This advertisement had bagged Gold at RMB Festival in Budapest and Silver at Epica Awards. The ad was created by Sylva Ad. The advertisement is surely a visual delight.
Via 10 Ad
However, I think there is some sleight of hand going on with this shot. Red eye usually occurs when a direct flash source is too close to the lens and the reflected light comes back showing red. That straight ahead lighting source does not appear to have been used in this picture because it leaves harsh shadows that rae clearly delineated, so I suspect the lighting was not directly from the on camera flash but has been bounced from an umbrella - the light pattern in the eyes also could be from a diffused ringlight flash.. So, please, Nikon, correct me if I am wrong and send me a camera to test out on my own and I will publish the shots right here, direct off the memory card.
BTW, you can find my post here:
http://marketingcanapes.vox.com/library/post/red-eye-fix—nikon-shows-how-it-is-done-best.html
