This campaign for Phillips, created by Academy of Art university, San Francisco, USA, is not presenting any new thing. Yet, it is presented in a simple, neat, noticeable way.

The campaign advertises the ‘thinnest flat TV’ of Phillips. The way the thinness has been presented is not new, as there has been some work in the same line for some thin mobile phones and notebooks. Yet, these ads attract our attention, with its neat way of presentation.

The ads show people who have lost their ‘thin tv’ through narrow gaps. The copy reads- be careful bringing it home.

Credits:

Advertising Agency: Academy of Art university, San Francisco, USA

Art Director / Copywriter / Photographer: Daniel Pradilla

Via: hooked on ads

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