Old Spice has launched this print advertisement campaign to promote body wash. The campaign aims at showing somewhat sexuality involved in the advertisements as the product remains much closure to bodies. The campaign has been strategically developed to emphasize the night life. The advertisement is showing some boards giving impression that they have been placed for a hotel. The campaign focuses to hit the inner instinct of men.
The presentation of the advertisement cannot be dubbed as outstanding as it heavily banking upon the copy than presentation. However, the art direction of the advertisement campaign is actually remarkable. The punch line of the advertisements say, ’smell clean longer. Stay out longer’. The texts of the campaign are no doubt amusing. The campaign was developed by Saatchi & Saatchi, New York, USA.
Via Ads of the World
