That TV is loosening its grip as a favorite medium to advertisers is not news but what amazing is the rate of it. Moving (can call it migration) to online names is faster and bigger than analysts anticipation even a year ago. The research and consulting firm Credit Suisse First Boston forecasted earlier that there would be a 21 percent growth in the domain but now it predicts 32 percent (i.e. $16.6 billion) by next year.
Interestingly by not allocating as before to the print medium Hewlett Packard, worlda’s largest printer maker, bought spot on Yahooa’s home page and more video streaming spots on Yahoo music. Pepsico and General Motors also announced big budget (significantly higher than previous year) plans on Yahoo.
So, it is now a matter of time that companies will create internet advertising spot exclusively for the medium. (most of the existing spots are prepared for TV). It matters to companies as they find it value for money, not eyeballs only but inexpensive also than TV.
