Not Paris Hilton. Not Padmalakshmi. Not any sexual incarnation of foodvertising. Nice print ad against passive smoking. This ad has been developed by Fórmula Comunicação, Florianópolis for the government of the state of santa catarina.

Don’t swallow other people’s smoke- the ad says. It also remembers the people that smoke free ambient is everyone’s right

See previous ads against passive smoking which show its lethal effects.

Smokers kindly visit this empty bed(without a copywriter)
Credits:

Advertising Agency: Fórmula Comunicação, Florianópolis, Brazil

Creative Director: José Raimundo Padilha

Art Directors: Gustavo Menyou, Tiago Ilha Zuccolo

Copywriters: José Raimundo Padilha, Marlon de Barros

Photographer: Marcelo Nunes

Via: Pixel Pasta481015