Creativity comes in all forms. If the visual isn’t helping you grab attention, how about trying a little ‘get involved’ rig? Like the cute PAWS posters at vets in Malaysia with pull-off tabs that ‘virtually’ release a caged dog. What really works for the Dentsu-designed posters is the ‘oh-so-cute’ looking canine and the ‘take me home’ strips thrown in for good measure. It is not surprising that the posters have topped the popularity charts;the result of which, vets had a tough time replacing the tabs. Keep ‘em coming, Dentsu!

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