These three ads are simple and fresh. Yes, I would like to describe them as ads with a single concept. These three ads for Persil by DDB, Warsaw creatively show stain as a jail bird behind the bars (means, the strips of the dress).
The tagline aptly supports the design and concept- ‘free the stain’. But I don’t think that these three ads can collectively be called a campaign. Because in each ad there are only slight changes in design with a single idea. However the concept can be said creative and fresh.
The primary important feature of this concept is that it can communicate to the target audience in a clear manner, even while presenting it with an idea. This idea may humorously entertain them and has the power of ‘tempting’ to free the stain by buying the product.
Credits:
Advertising Agency: DDB, Warsaw, Poland
Art Director: Johan H. Ohlson
Copywriter: Ruda Mazurek
Photography: Robert Olejnik
Via: Ads of the world
