Pfizer Inc., the leader in pharmaceutical industry and also the maker of Listerine mouthwash this Friday sued Procter & Gamble Co. because it was falsely claiming in its television commercial that four out five dentists in U.S. would recommend its rival brand Crest Pro-Health mouthwash.



The lawsuit filed in U.S. District Court says,

P&G’s false and misleading claims concerning Crest Pro-Health cause a substantial number of consumers to believe that this product is recommended by the vast majority of dentists - which is false - and that these dentists are recommending it for specific product-related reasons - which also is false

Pfizer is also seeking P&G’s profit made from the advertising campaign. Doesn’t it sound a bit babyish? God knows, what motives (or pressures?) drive those big shot executives.



On a counter note P&G claimed it had done a survey comprising of 269 desists (that’s the sample size and they made people believe that this is the total universe, statistics lie and how). Attacking even that the lawsuit claims each are paid $75 to participate in the survey.



Via [Money.CNN]11866