Girls would find it cute, guys would grin and the rest...who cares!Ads that tease your imagination are inarguably the toast of the town. If a message is communicated without putting your grey cells to the test, it lacks creative thought (exceptions are there, of course!). However, striking the perfect balance between creativity and complex arithmetic requires some serious application. And more often than not, the end result is a treat to the eyes. Pilot’s water resistant ad bears testimony to the tight-rope walking that the designers had undertaken. Gratification, ultimately, has been offered through a mouth-watering creative (no reference to the fishes!). Gary and Gloria are mighty pleased with the effort.

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