Planet Girls kicked off an interesting print advertisement campaign to promote its sales targeting young girls. The campaign seems to be revolving around the desperate lust of women of buying clothes especially during sales. The campaign is apparently highlighting the instinctive attitude of women towards shopping and fashion. The advertisements are showing girls locked in furious and violent scuffle in order to grab their favorite clothes. The idea seems to stressing on the fact that the sale has exciting collection of clothes for women. The campaign also guaranteeing women that the Planet Girls sales will defend their desired clothes for them.
The presentation of the campaign is quite flat and there is not much variation in all three advertisements. Though the product benefit has been well outlined but the idea seems to be a bit much exaggerated than it actually needed. The copy used in the advertisements is not much appealing as well. However, copy that reads, ‘Friends forever until the sales separate them’, is most appropriate for the campaign. The punch line of the campaign reads, ‘Planet girls. Sales. Defend what is yours.’ The campaign was developed by Barbara Comunicacao, Belo Horizonte, Brazil.
Via Twenty Four
