A poster is usually created with the single aim of promoting a particular brand or ideology. However, this poster attracts our attention for reasons other than its primary aim. The poster for Forma total gym is made of modeling compound.

These ‘innovative’ posters, developed by Artplan, Rio de Janeiro, feature six packs drawn on human body. The advice of the poster is Shape your body

CREDITS

Advertising Agency: Artplan, Rio de Janeiro, Brazil

Creative Director: Roberto Vilhena

Art Director: Bernardo Romero

Copywriter: Ricardo Dolla

Via: Coloribus

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