If you do not think that the process of delivering ideas is a ‘laborious’ task, see this print advertisement. It has been created for The West Australian Newspaper by Marketforce Australia, to announce its support for great advertising and genuine creativity.
The Caxton Awards. The PADC Wet Fellowship and Creative Champion Awards, and The Campaign Brief Award for Best Print Campaign... The newspaper has so many proud things to announce to the advertising industry.
Well, comparing the process of conceptualization to pregnancy is not a new one, and the plain visualization of this beaten idea makes the ad come below an average mark. However, the message is conveyed with ease.
CREDITS
Advertising Agency: Marketforce, Australia
Executive Creative Director: Andrew Tinning
Art Director: Andrew Chu
Copywriter: Ryan Albuino
Agency Producer: Catalina Clema
Photographer: Allan Myles
Retoucher: Madeleine de Pierres
Account manager: Silvana Visinoni
Via: Ads of the world
