Well, pretty interesting activity from Natuurmonumenten. The website provides opportunities for us to preserve nature online. They created an online environment in which users have collective responsibility to preserve nature.
So, CCCP developed the idea of user-generated ‘nature’: a square metre of ‘online land’ for everyone. All these square metres are scaled 1:1 and when put together will form “The World’s Largest Website”. The site is like an oasis of peace and tranquility on the internet.
Credits
Advertising Agency (Name, City, Country): CCCP, Amsterdam, The Netherlands
Creative Director:Philip Brink, Hugo van Woerden, Gregg Harper
Art Director: Jan-Willem de Man
Copywriter: Frenkel Schonfeld
Account: Saskia Geesink
Design: Emile Pen, Fabian van Zwam
Developer: Greenlight Solutions
Via: scary ideas
