Promolac Milk had launched this interesting print advertisement to promote its product in a unique way. The campaign was seemingly designed to attract young girls and boys as it lay focusing on music, game and romantic portrayal to cash in their immense popularity among growing children. The advertisement is a guitarist, skater and a pair involved in intimate act and all of them give impression that they have been made of milk.
The campaign mainly aims at encouraging youth and young children to drink milk by showing their passion too is not away from milk. Though the idea of this kind of portrayal has been unexercised repeatedly in recent times but its presentation is some what different from them. The retouching job in the campaign has been accomplished fairly well. The copy of the ad reads, ‘I drink’. The campaign was created by Eva, Santiago, Chile.
Via Ads of the World
