This television advertisement was launched by Puma to promote its light clothing and footwear ranges. Evidently, the advertisement aims to establish how light dresses and shoes will keep people afloat in the city. The advertisement is showing a city where the Puma products are being floated with the help of balloons and they have virtually engulfed the city. The advertisement is also indicating towards the growing acceptance of its products.
The advertisement has been unquestionable shot excellent, however being running for a full minute seems a bit too stretching. The idea working behind the advertisement is actually interesting. The art direction of the advertisement has done a remarkable job to produce a visually compelling commercial.
