This is an example for the hidden ‘naughtification’ in advertising. It makes pun with a (un)popular bad expression. Apart from this, the campaign also makes a mischeivious pun with the images.

This print campaign for glassing sunglasses have been developed by Y&R, Milan and I am not sure anyone will really care about these excessively out-of-the-box efforts. Indeed, the campaign attracts our attention with its naughty way. But, we know thay are naughty. Don’t we?

CREDITS

Advertising Agency: Y&R, Milan, Italy

Creative Director: Vicky Gitto

Art Director: Vicky Gitto

Copywriter: Vicky Gitto, Alberto Levi

Typographer: Elena Pedretti

Photographer: Paolo Franco

Digital artist: Martin e Rainone

Via: I believe in advertising

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