Putting money where the ad is!
Anirudh Srinivasan | Jul 10 2008

This Ad billboard by Chevrolet for The Aveo, put up in London’s Oxford Street has caused quite a revolution. The Manufacturer is actually giving people money to look at their billboard. Its quite another matter if they managed to sell more Aveos after the campaign, but they certainly must have caused nothing less than a stampede for people trying to pull out the pennies stuck to the billboard.

Via:ZerCustoms

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