The recent television commercials to promote Primo have failed to leave a mark and any one can sense that this nothing but repeated presentation of idea. Though the direction is superb in the advertisement but miserably lacking the freshness an advertisement needs to be impressive. However, the first commercial is still comparatively better than the second one.

These spots are not only lazy in its presentation but a bit longer as well. The advertisement campaign is credited Saatchi & Saatchi, Auckland.

Via Campaign Brief43766