Whenever Samsang comes up with a new campaign or ad, they put forward some clever ideas. This campaign, for Samsang GPS phone, created by Leo Burnett, Lisbon says there are short-cuts in life to achieve anything. Samsang never stops touching life with a slight touch of humour.
These ads describe the usually long, tiring ways of becoming a minister, to decorate your house and to make your book a best seller. Then the ads present the short-cuts in a humorous way.
Apparently, this is an intelligent campaign created with much thought and effort.
Credits:
Advertising Agency: Leo Burnett Lisbon, Portugal
Creative Director: Chacho Puebla
Art Director: Luciana Cani
Copywriter: Pedro Ribeiro
Account director: Paula Lopes
Account executive: Tiago Reis
Via; Ads of the world
