For once, a cliche finds its rightful place. This picture, sure as eggs, speaks a thousand words. Masterful execution is in finding the perfect sync between the visual and the product being advertised. How would you best depict foul smell? An unclean cat with dirty socks, surrounded by little chickens in a nausea-inducing attic? Well, the visual certainly evokes the ‘cringe’. Not that it ’stinks’, but because it is quite effective in communicating what the product really stands for. Callegari Berville Grey from Paris, the creators of the ad, have scored brownie points for the visual aspect as well. From the looks of it, ‘Puss in Boots’ has actually let out a roar.

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