Yes, a poem is to be read silently and music is to be heard. This print campaign for the National Foundation for the deaf, developed by DDB New Zealand, warns us to save our hearing.

The copy reads- Music’s not the same when it’s subtitled.

See also: The volume level campaign

CREDITS

Advertising Agency: DDB New Zealand

Executive Creative Director: Toby Talbot

Deputy Creative Director: Regan Grafton

Head of Art: Mike Davison

Art Director: Dave Brady

Copywriter: Joe Hawkins

Account Executives: Brad Armstrong, Scott Wallace

Photographer: Meek

Via: Pixel pasta

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