Some scary films provide us with a comic relief. We are flooded with scary movies which make us laugh. They neither frighten us really, nor do they make us stop from going out alone in the dark. They are full of digital sound and fury, signifying zero.
Clever ones find out that making someone scare is an art. This campaign for 13th Street, the television channel specialising in action and suspense shows and movies, presents this ‘art of frightening’ through clever, simple and subtle ways. A telephone, a baby, a cross…without much sound and fury, this art is perfectly executed with impeccable subtlety.
13th Street, owned by NBC Universal was launched in France on November 13, 1997 and in Germany on May 1, 1998. Seems this 13 carries some frightening evil secrets.
Credits:
Advertising Agency: Jung von Matt Spree, Berlin, Germany
Creative Directors: Perter Gocht, Christian Kroll
Art Director: Ingo Otte
Copywriter: Liliane Huebner
Photographer: Oliver Rheindorf
Art Buying: Marjorie Jorrot
Via: Ads of the world
