Scope, a non-government and not-profit-making organization in Victoria, Australia, launched this remarkable print advertisement campaign with a view to change the average perception and mindset of people towards disabled persons. The organization is committed to helps disabled person to triumph over personal, structural and attitudinal barriers. The campaign has changed the familiar disability signs with images intended to confront usual signs with negative approach.
The advertisements are showing usual disability sign with changed outlook as the disabled persons have been seen holding saxophone, laptop, basketball and tennis racket in their hands. Thereby challenging the prevailing outlook about them. As a matter of fact, the concept behind the campaign is so strong that it might have attracted immediate attention of people around. The text of the ad reads, ‘See the person, not the disability’. The campaign was created by Leo Burnett, Melbourne.
Via Duncan’s Print
