Creativity comes in all packages. Those who believe an ad should not be purpose aberrant must take a look at Sebamed’s creative. ‘Keep it simple’ has given way to ‘keep it comprehensive’, with the admakers hitting the bull’s eye on all fronts. One - the accusation that all cosmetics are tested on animals. Two - the pH value of these products are detrimental to the skin. And Three - beauty is just a matter of perspective. Shadow puppets can have a telling effect, regardless of the context and they haven’t disappointed this time, either. The perfect cocktail of a stunning visual, a powerful message and innovative thinking, we say!

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